The 7 Stories That Rule The World And Inspire The Design Of The World’s Best Brands
led by Rob Schwartz
Let me tell you a story. There are only 7 stories in the world. Really? Yep, from Shakespeare to Spielberg to Sophia Coppola, the best storytellers all rely on 7 “blueprints.” So while the heroes and the places may be different, the audience love and connect with only 7 stories. The same is true of the world’s best brands. In this presentation, Rob Schwartz the CEO of TBWA\Chiat\Day will share the 7 stories and how they drive the total design thinking of the world’s best brands.